“Color is so key in helping to set the tone for a book in an instant,” says Kelly Lawler, the Creative Director for adult and YA imprints at Sourcebooks. “Yellow screams happy, red can give you the sense that something is off, black is dark and moody…and if that feeling doesn’t match with the content of the book, you’re essentially causing confusion for a consumer before they’ve even picked it up.”Continue reading from Book Riot
