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Platform : the art and science of personal branding by Cynthia Johnson
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association
New York Times Business Best Sellers June 2019
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WSJ Best Selling Business Books for Week Ending June 15
