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Digital Marketing: Home

Start with a Book from our Collection
Link to 18 Commandments of Digital Marketing by Ethan Beute in the Catalog
Link to Digital Marketing all-in-one by Stephaine Dimond in the Catalog
Link to Digital Marketing for Business in Easy Steps by Jon Smith in the Catalog
Link to E-Power Commerce by Jason Miles in the Catalog
Link to Social Media Marketing all-in-one by Michelle Krasniak in the Catalog
Link to Instagram for Business by Ethan Beute in the Catalog
Link to Digital Branding by Daniel Rowles in the Catalog
Link to No B.S. Guide to Direct Response Social Media Marketing by Dan Kennedy in the catalog
Link to Likable Social Media by Dave Kerpen in the Catalog
Link to Billion Dollar Brand Club by Ethan Beute in the Catalog
Link to New Age Analytics by Alan Luna in Freading
Link to Human-Centered Communication by Ethan Beute in the Catalog
Link to Instragram Power  by Alan Luna in the catalog
Link to Contemporary Issues in Digital Marketing by Eldad Sotnick-Yogec in Freading
What is Digital Marketing

In a nutshell, digital marketing refers to any marketing methods conducted through electronic devices. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.

Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers. 

From startups to enterprise businesses, a multifaceted digital marketing approach can lead to significant commercial benefits. Successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization and marketing, social media marketing and management and content creation, among others.   Continue Reading from American Marketing Association

Listen to Digital Marketing Podcasts
Link to Online Marketing Made Easy Podcast on iTunes
Link to Marketing Clock Poducast on Aplle Podcast
Link to Today in Digital Marketing Podcast on Apple Podcast
Link to Social Media Marketing with Michael Stelzner on Apple Podcast
Link to HBR IdeaCast Podcast
Link to Modern Retail Podcast on Apple Podcast

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